Destination Canada looks forward to hosting industry delegates for a morning of professional development on Monday, August 12.

Here’s an agenda of what’s in store.


Welcome: Destination Canada’s brand evolution and what it means for you.



Keynote : Buckle up and get ready to elevate your communication strategies in our interactive keynote and hands-on workshop led by Emmy, Cannes Lions, and James Beard Award winning producer, brand storyteller, and speaker, David Beebe.


The session kicks off with a presentation on the state of media landscape and a deep dive into the following areas:

the ROI of owning your narrative and investing in traveller first storytelling,

the makings of a good story,

using data and real-time analytics to pitch at the speed of culture and get ahead of the story with predictive insights,

breaking down silos within your organization and connecting the dots externally so no content ever has a dead end.




Interactive group workshop: Solving Your Biggest Communications Challenges



The professional development program will take place at the Shaw Centre, Canada Hall 1. You will need your GoMedia Canada badge to access the hall so be sure to visit registration in advance.